When Crate & Barrel acquired Hudson Grace, it wanted to create an impactful shop-in-shop within Crate & Barrel stores to reach an expanded customer base and promote this new home boutique brand. I carefully designed the shop to hero Hudson Grace's unique identity and focused on differentiating the two brands through the shop's design. I onboarded a new and trusted vendor to produce the vision. After approving shop drawings, visiting the vendor to check production, and working with merchandising to curate the special collection, HG was ready to launch. I flew to New York to set up the shop alongside Hudson Grace's founders and ensured everything was perfectly set for the launch party and keen shoppers.