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SEXY RUBY
A GLOBAL FRAGRANCE LAUNCH // MICHAEL KORS x ESTEE LAUDER
Michael Kors plus Estée Lauder can only mean one thing: bold windows! To launch Sexy Ruby, the brands’ partnership fragrance, we went big at the 5th Avenue flagship store. The opulence in shimmering red earned a nomination for a WindowsWear award for best fragrance. And a sexy launch party kicked off the 360 campaign across retail and wholesale channels.
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